Joao Carlos is not your typical, run-of-the-mill photographer. He is a visionary with the rockstar-attitude to match, and creativity and life flows from him like paint from a brush. Having been born in New York to emigrant parents, traveling and living all over Europe, including his country of descent, Portugal, he uses these influences and experiences in his storytelling.
Joao envisions his photography as an opportunity to create inspiring pieces of artwork, to go beyond the conventionality and impermanence of fashion and commercial photography, and to take that to a lasting fine-art level. He approaches his shoots from the perspective of a painter, conveying emotions through visionary storytelling, rich settings, and the use, mostly, of natural light. He is especially inspired by art from the 18th century along with fantasy driven ideas from novels, lyrics, and poems that can piece together a vivid photograph, something that stays with you and transcends the impermanence of commercial values. His appreciation for the arts in all aspects is what continues to inspire and drive him while capturing the stories in his lens.
Joao studied the old fashioned way, the way a painter truly would- as an apprentice to a Maestro, the most significant spanning 5 years under Joao Palmeiro. He discovered photography rather by accident in the early nineties while studying fine arts, painting, and sculpture along with art history at Centro De Arte e Communicacao, in Lisbon, Portugal. It then became obvious that photography would become a life-long passion.
Joao’s work has been published in a variety of publications from Numero, J’adore Magazine, Six Degrees, Umbigo Magazine and Nstyle to name a few. He has worked with Clients such as Nike, Avon, Pfizer and many others. He runs a boutique production house in Lisbon and New York City, and is endorsed by LensBaby, Westcott, Smashbox, and Thevi Cosmetics.
Awards
2009 Hasselblad Masters Award
2005 VII Bienal de Fotografia da Moita. ( “ VII Photography Biannual Award of Moita” ) Honerable Mention , Moita, Portugal.
2003 VI Bienal de Fotografia da Moita. ( “ VII Photography Biannual Award of Moita” ) Honerable Mention , Moita, Portugal.
2001 XI Bienal Internacional de Arte de Vila Nova de Cerveira. Portugal
Group Exhibition
“Hasselblad Masters” Visual Gallery at photokina (September 21 – 26, 2010)
“Hasselblad Masters” vaults at Kunstkasteel (Art Castle) Woerden, Kasteel , Woerden-Centrum, The Netherlands. (Sept 04-Dec 5)
Jadite Gallery NYC - Made In Cuba 2010
Dask Gallery
Group Show: Hasselblad 2009 Masters The Demask Gallery
Copenhagen, Denmark
Client List
Print
Nstyle , Wallpaper ,Apollo ,Umbigo ,Numero ,Moda Noiva ,Cerimonia ,Luna International ,Six degrees magazine
Jadore Magazine,Blink ,Dif ,Connecticut Home & Gardens ,Modern Homes,Archinect ,Iconography mag
FASHION BEAUTY
Nike,FactoHair ,WellaHair ,SwartchzkopfHair RicardoPreto,SusanaAgostinhoDesigner ,Sofia Almeida, Thevi Cosmetics
Throttleman Clothing Design ,Massimo Contti Menswear Designer,Flip Apparel,
Le Plume ,Elite Models , DXL Models ,L’Agence Models ,Global Models ,The Artist Group
ADVERTISING
Ogilvy Barcelona,Series, Mccan Erickson ,Brandia Central , Webdote .Corbin PR Staples ,Pfizer ,Avon ,Vodaphone
Mitchell Gold+Bob Williams ,Cabo TV: Mozambique and Angola .Universal Music ,Emi Records ,MoviePlay , MTV -(pt)
Joao envisions his photography as an opportunity to create inspiring pieces of artwork, to go beyond the conventionality and impermanence of fashion and commercial photography, and to take that to a lasting fine-art level. He approaches his shoots from the perspective of a painter, conveying emotions through visionary storytelling, rich settings, and the use, mostly, of natural light. He is especially inspired by art from the 18th century along with fantasy driven ideas from novels, lyrics, and poems that can piece together a vivid photograph, something that stays with you and transcends the impermanence of commercial values. His appreciation for the arts in all aspects is what continues to inspire and drive him while capturing the stories in his lens.
Joao studied the old fashioned way, the way a painter truly would- as an apprentice to a Maestro, the most significant spanning 5 years under Joao Palmeiro. He discovered photography rather by accident in the early nineties while studying fine arts, painting, and sculpture along with art history at Centro De Arte e Communicacao, in Lisbon, Portugal. It then became obvious that photography would become a life-long passion.
Joao’s work has been published in a variety of publications from Numero, J’adore Magazine, Six Degrees, Umbigo Magazine and Nstyle to name a few. He has worked with Clients such as Nike, Avon, Pfizer and many others. He runs a boutique production house in Lisbon and New York City, and is endorsed by LensBaby, Westcott, Smashbox, and Thevi Cosmetics.
Awards
2009 Hasselblad Masters Award
2005 VII Bienal de Fotografia da Moita. ( “ VII Photography Biannual Award of Moita” ) Honerable Mention , Moita, Portugal.
2003 VI Bienal de Fotografia da Moita. ( “ VII Photography Biannual Award of Moita” ) Honerable Mention , Moita, Portugal.
2001 XI Bienal Internacional de Arte de Vila Nova de Cerveira. Portugal
Group Exhibition
“Hasselblad Masters” Visual Gallery at photokina (September 21 – 26, 2010)
“Hasselblad Masters” vaults at Kunstkasteel (Art Castle) Woerden, Kasteel , Woerden-Centrum, The Netherlands. (Sept 04-Dec 5)
Jadite Gallery NYC - Made In Cuba 2010
Dask Gallery
Group Show: Hasselblad 2009 Masters The Demask Gallery
Copenhagen, Denmark
Client List
Nstyle , Wallpaper ,Apollo ,Umbigo ,Numero ,Moda Noiva ,Cerimonia ,Luna International ,Six degrees magazine
Jadore Magazine,Blink ,Dif ,Connecticut Home & Gardens ,Modern Homes,Archinect ,Iconography mag
FASHION BEAUTY
Nike,FactoHair ,WellaHair ,SwartchzkopfHair RicardoPreto,SusanaAgostinhoDesigner ,Sofia Almeida, Thevi Cosmetics
Throttleman Clothing Design ,Massimo Contti Menswear Designer,Flip Apparel,
Le Plume ,Elite Models , DXL Models ,L’Agence Models ,Global Models ,The Artist Group
ADVERTISING
Ogilvy Barcelona,Series, Mccan Erickson ,Brandia Central , Webdote .Corbin PR Staples ,Pfizer ,Avon ,Vodaphone
Mitchell Gold+Bob Williams ,Cabo TV: Mozambique and Angola .Universal Music ,Emi Records ,MoviePlay , MTV -(pt)